From Zero to 2,439 Targeted TikTok Audience Members in Under A Year
In April, I launched a TikTok account for Support for Aging.
We have now reached our target audience, gained 4,156 views, and are followed by a member of @oldgays, a prominent influencer in the aging community.
And we’re just getting started.
Target Audience Reached
Our goal was to launch and grow a TikTok account from scratch to attract a niche audience of older adults and caregivers, focusing on quality engagement over follower count.
The top age groups that follow Support for Aging are over 35, which is the age group of our target audience.
There is a 2.71% profile visit rate from reach, signaling meaningful interest.
Strategy
The TikTok account was started from scratch, so I tested a variety of content formats and posting approaches. Guided by my UX and Psychology background, I conducted interviews with caregivers and older adults to understand what resonates. Each post applied UX best practices and insights from qualitative research to ensure content was both engaging and meaningful.
Lessons Learned
UX + Psychology = Great Social Media Content.
To all the hiring managers out there- consider hiring UX/Psychology people to do social content! You won’t be disappointed.
Future Plans
To increase engagement and solidify the niche, loyal follower base, I am thinking of including UGC and vlog-style videos of real people’s experiences with aging and caregiving.